Years ago JWoW. and I had a con/CANversation, where we teased apart what the term “medicine” mean in modern day times, and what we mean when we talked about what that meant inside of the realms that we walk, them as an Urban Bliss Shamama and me as an Holistic Apothecarian & Ceremonial Clinician.
Here is their words on what came out of that deep dive.
Much thanks beloved for taking condensed slices of that nuance and making it approachable by the world!
And without further ado, I give you JWoW of Plant JWOW’s take on Mojuicine.
Mojuicine (mo-JOO-sin): A con/CANscious evolution beyond “medicine” that transforms healing from fixing what’s broken to amplifying what’s whole.
Etymology Bridge-Building:
- Mojo (Gullah/Swahili): Sacred life force, personal power, spiritual magnetism—that ineffable quality that makes someone fully alive and magnetic. Not power-over, rather power-flowing-through.
- Juice: Concentrated essence of vitality, the flowing nectar of empowered healing wisdom that nourishes rather than merely treats, that celebrates rather than pathologizes.
- -cine (from medicine): The healing arts transformed—no longer about returning to baseline “health” and has become about evolving into previously unknown capacities while holding rooted wealth of wellness.
The Evolutional Distinction: Where “medicine” often operates from deficit (disease, disorder, dysfunction), mojuicine operates from abundance—recognizing that every symptom is life force seeking better expression. Medicine fights illness; mojuicine cultivates aliveness. Medicine manages symptoms; mojuicine evolves capacity.
Core LIWE Principles in Mojuicine:
- Language creates reality: Shifting from “medicine” to “mojuicine” transforms healing from problem-focused to possibility-focused
- Cultural wisdom honored: Incorporating Gullah/Swahili “mojo” honors African diasporic wisdom while creating universal application
- Nervous system aware: Mojuicine activates social engagement and life force rather than triggering survival responses about “what’s wrong”
- Bridge-building: Connects ancient wisdom traditions with evolutional consciousness, creating bridges between cultures, modalities, and ways of knowing
In Practice: When someone seeks mojuicine, they’re not asking “What’s wrong with me?” They’re asking “What’s trying to emerge through me?” A mojuicine practitioner doesn’t diagnose deficits—they midwife evolution.
“The caliber of the dust —
with which we make our bricks —
affects the strength of the bridges
we GET to build.”

